Our Story

Faiza was founded by Hajah Faiza Bawumi Sayed Ahmad. This remarkable woman was Born in Cairo, Egypt where her life’s journey has been one of resilience, determination, and vision. After surviving a childhood accident that forced her to give up her dream of becoming a doctor, she discovered her talent in tailoring and earned a certification in fashion design at just 14. At 16, she married a Malaysian and began a new chapter in a foreign land with only RM4 in hand.

What started from her kitchen crafting curry spices inspired by her husband’s love for kari, grew into a household brand trusted by families across Malaysia and beyond. Despite facing countless challenges, from business setbacks to natural disasters, Hajah Faiza’s unwavering spirit and commitment to quality turned obstacles into stepping stones. Today, she stands as an inspiration to entrepreneurs everywhere, proving that success comes not from wealth or privilege, but from passion, perseverance, and the courage to keep moving forward.

For more than five decades, Faiza has focused on supplying Halal and high quality food products for families across Malaysia. Over the years, the company has expanded its product range to meet diverse health and lifestyle needs.

Today, Faiza is recognised as one of Malaysia’s trusted rice brands, not because of its size or history alone, but because of the trust built through consistent quality, transparency and responsibility to society. Every grain of Faiza rice reflects this commitment to the well-being of Malaysian families.

Years Experience

100

Quality Assured

M+

Happy Customer

It started 58 years ago

A journey built on trust, quality and responsibility.

1968

Establishment of Faiza

1970s

Building Market Trust

1990s

Expansion into Rice Supply

2000s

Expansion of Product Range

2005s

Commitment to Social Responsibility

Today

A Trusted Brand for Malaysian Families

1968 – Establishment of Faiza

Faiza was founded by Puan Hajah Faiza Buwumi Sayed Ahmad as a home-based entrepreneur, producing and selling spices made at home and distributed within the local community.

1970s – Building Market Trust

During its early growth years, Faiza became known for supplying spices and dry food products to retail stores across Johor, gradually building trust among customers and business partners.

1990s – Expansion into Rice Supply

As the food industry evolved, Faiza expanded its operations by entering rice milling and supplying rice as a staple food for Malaysian households. During this period, Faiza entered into a venture partnership with Padiberas Nasional (BERNAS) marking an important milestone in its growth nationwide.

2000s – Expansion of Product Range

Faiza broadened its portfolio to offer a wider variety of rice products, specialising in basmati rice and healthier rice options to meet market demand. The company also expanded into selected non-rice food products.

2005s – Commitment to Social Responsibility

Faiza started its social responsibility through direct financial support and food assistance, alongside long-term partnerships with Bersamamu TV3 and NADI to support social welfare and diabetes research nationwide.

Today – A Trusted Brand for Malaysian Families

Today, Faiza is recognised as one of Malaysia’s trusted rice brands, offering a wide range of rice and food essentials products that support the everyday needs of Malaysian families.

Vision

To be Malaysia’s most trusted rice brand, recognised for quality, integrity and responsibility.

Mission

To consistently provide high-quality rice and essential food products that meet the diverse needs of Malaysian households.

To deliver excellent service and maintain strong, trusted partnerships across the entire supply chain.

To strengthen Faiza through continuous development of our organisation and sustainable business practices.

Message from Founder

At Faiza, we believe that trust is earned through consistency and responsibility. As a company entrusted with providing one of the most essential foods for Malaysian families, we understand that our role goes beyond business performance alone.

For more than five decades, our focus has remained clear, to deliver rice that is safe, high in quality and aligned with the evolving needs of our communities. As lifestyles change and health awareness grows, we continue to improve our processes, expand healthier product options and uphold strict quality standards without compromise.

Equally important is our responsibility to society. We are committed to operating with integrity, supporting community initiatives and ensuring transparency in everything we do. These principles guide our decisions and shape our long-term vision.

As we move forward, Faiza remains dedicated to serving Malaysian families with care, accountability and a deep sense of responsibility, today and for generations to come.

Faiza is one of Malaysia’s trusted rice industry leaders, committed to delivering Halal and high-quality rice and essential food products that meet the evolving needs of Malaysian families.

Our Story

It started 58 years ago

1968

1970s

1990s

2000s

2005s

Today

Vision

Mission

Message from Founder

Faiza is one of Malaysia’s trusted rice industry leaders, committed to delivering Halal and high-quality rice and essential food products that meet the evolving needs of Malaysian families.

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	Batu Pahat 07-455 6900 Subang Jaya 03-5632 5766 Sungai Petani 04-448 4000 Kuala Terengganu 09-666 6043 Gopeng 05-357 1676
	customerservice@faizarice.com